About
Today, I had the pleasure of having Mr. Jason Phillips on the podcast!
Jason has been active in the fitness industry for nearly 2 decades. After overcoming anorexia, Jason went on a mission to create impact at the highest level. This journey led him to becoming the most sought-after nutrition coach in the space, as well as writing for several publications and even publishing his own books: Macros Explained and Macros Applied. Today, he is a featured guest on several podcasts, including being the most downloaded guest ever on the #1 Health and Fitness Podcast, Mind Pump. While his beginnings were humble—so much so that he was declined for a cup of coffee at Starbucks on Thanksgiving Day of 2014—he now owns and operates the Nutritional Coaching Institute, a company that has grown to over $12 million annual revenue in less than 5 years.
We covered a LOT, like:
-How he got into the coaching space after a coach saved his life from his battle with anorexia
-How he has helped tens of thousands of clients get results
-What he has learned from working with coaches and mentoring coaches himself
-The characteristics that largely influence whether or not you will reach your health and fitness goals
-What consistency really is (hint—it is NOT being perfect or restrictive)
And a whole lot more!
To learn how to get access to ALL our free resources, watch this video: https://www.loom.com/share/3fe69b67790a4fbc9de22d64a486cb28?sid=6e14b006-7fbf-40b1-9ccf-5c9b5d7870fa
Now, let's get into the episode!
WATCH this episode on YouTube: https://youtu.be/ysPJhajHuC0
TIMESTAMPS:
(00:00) — Introduction
(01:36) — What drove Jason to nutrition coaching
(05:58) — How a coach changed Jason's life
(12:15) — The importance of building connection as a coach
(18:55) — The most important qualities of a "good" client
(22:42) — Shifting your focus from perfection to progress
(30:30) — Why implementation is more important than the resource itself
(35:44) — Reflecting on the current state of the fitness industry
(39:09) — One bad experience doesn't define the whole
(43:23) — The biggest indicator of success in a client
(48:01) — Closing thoughts
CONNECT WITH JASON:
‣ Jason's Instagram: https://www.instagram.com/nci_ceo_jason
‣ Nutritional Coaching Institutes's Instagram: https://www.instagram.com/nutritionalcoachinginstitute
‣ Nutritional Coaching Institute: https://ncicertifications.com
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‣ Email: stephanie@vitalityoet.com
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Post-Production by: David Margittai | In Post Media
Website: https://www.inpostmedia.com
Email: david@inpostmedia.com
© 2023 Stephanie Fusnik & VitalityOET
